AI writers have become increasingly popular in recent years, as they promise to help enterprise teams produce more content in less time. However, before implementing AI writers into their content production processes, teams should consider the pros and cons of using them.
One of the most common use cases for AI writers is blog content generation. They can generate blog post outlines based on the title and tone of your article.
1. Generating content ideas at scale
One of the biggest challenges that content marketers face is generating content at scale. Using AI tools can help you save time and resources by allowing you to generate new topics and ideas quickly.
Depending on the tool you choose, you may be able to generate blog post topics or create social media posts. Some tools even allow you to generate an FAQ for your website.
Another way to use AI writers is to repurpose old content and frame it in a new way. For example, you could use a tool like Narrato’s AI writer to generate a crisp list of 7 tips that you can share on social media.
In addition to helping you generate topics, many AI writing tools also offer templates for long-form content like white papers and case studies. These templates can be especially helpful when updating existing content or creating new articles section by section.
2. Writing in-demand content
AI writing tools are becoming a popular choice among businesses looking to save time on writing their content. These tools analyze the web for relevant content and come up with fresh copy based on specific parameters.
However, if you’re not careful with AI-generated content, it can lead to a Google penalty or even have your site removed from search engine results pages (SERPs). This is why you should always create content manually as much as possible.
The best AI content writers for your business are those that can generate SEO-optimized content and ensure that it’s unique and free of plagiarism. These tools can produce great results and can help you save money in the long run.
3. Writing for big brands
AI writers can be a great resource for companies who need to generate large volumes of content. They can create blog posts, Tweets, and social media captions quickly and efficiently.
However, relying on an AI writer without proper safeguards can lead to a variety of challenges. These challenges include issues with quality and accuracy.
For example, many AI-generated content pieces will contain grammatical errors or lack stylistic consistency. This can affect the credibility and authority of your brand.
For these reasons, it is important to carefully evaluate the pros and cons of using an AI-generated piece of content before deciding to use it. Additionally, it is important to have a human editor review the content before publishing it.
4. Writing email openers
Whether you need to generate a snippet of content for your cold email or write a full-fledged marketing email, AI tools can help. These tools not only draft emails but also analyze your message and suggest changes to improve its quality and impact.
One of the most effective ways to increase open rate is by incorporating relevant and engaging subject lines in your emails. AI tools can automatically generate several catchy subject lines to use in your campaigns and optimize them based on their performance.
In addition, these systems can automatically personalize your messages to each recipient based on their names, locations, interests, and the last time they checked their email. This is a huge advantage because it helps brands reach customers at the right times, and thus, increase open rates.
Personalized and on-brand messaging is an absolute must for any email marketer. But this can be a resource-intensive task, especially when you have a huge contact list.